Differentiation, let’s make no mistake here, is the core of strategy. No bright new idea substitutes for differentiation. Continue reading
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Content is King?
Content is dead. Value is king… Continue reading
Posted in B2B Social Media
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Did Social Media Kill the Middleman?
Virtually all of traditional businesses have middlemen. Middlemen have historically played a critical role in business. These are the people who act as the go-between Continue reading
B2B Social Media ROI (RONI) – Part1: Expense Reduction
RONI? Who is RONI?
RONI is a lighthearted attempt at expressing a serious concept – Return on Negative Investment. B2B Social media actually substantially reduces current investment while Continue reading
B2B Social Media ROI (RONI) – Part2: Calculating Travel Expense Reduction
This has to be the most boring article ever written in the history of mankind, but for the sakes of completeness, let’s just get this over with… Continue reading
Posted in B2B Social Media
Tagged B2B Social Media, Cost Reduction, Face-to-Face, Marketing, Outbound Marketing, ROI, Sales, Social Media
20 Comments
B2B Social Media ROI (RONI) – Part3: Returns!
In our first 2 parts of this 3-part series we talked about reducing expenses – middleman expense, travel expense and traditional outbound marketing expense and Continue reading
Posted in B2B Social Media
Tagged Content Marketing, Inbound Marketing, ROI, Social Media
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The On-Demand, Self-Serve Economy
We are living in an on-demand, self-served world of information.
Get that point solidly understood, accepted and firmly planted in your head – it needs to guide every decision you make in the future Continue reading
Posted in B2B Social Media
Tagged Content Marketing, Inbound Marketing, Outbound Marketing
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B2B Social Media…What are the Elements?
Think about when you are just entering your purchase-cycle for a new camera. If you are like me, you may not be a huge camera buff. You probably don’t have several Hasselblad bodies, 50 megapixel digital backs Continue reading
Do It Online!
I once took a seminar on DFM (Design for Manufacturability). The first question we were asked was “If it is made from metal, can it be made from Continue reading
A Conversation With a CEO.
I have recently been talking to a number of people about the ways in which to apply B2B social media marketing and content marketing to their particular business situation. I am happy to say a few of them are actually talking back to me – thus I use the word Continue reading
Posted in B2B Social Media
Tagged B2B Social Media, Content Marketing, Inbound Marketing, Social Media
30 Comments
