Monthly Archives: March 2012

Hotels currently rely heavily on agencies to drive bookings. This approach leads invariably to the handover of large portions of marketing responsibility to the agencies and to commoditization and heavy focus on price, exacting a heavy price on hospitality brand … Continue reading →

My personal short answer to the title question above is…”I have no clue.” Maybe they are just asleep (but they usually look sort of awake to me).

Social currency is a powerful concept that can be best described as  “the extent to which people are sharing information about a brand, company, product or service during their everyday, normal social lives”.