Monthly Archives: March 2012

Destination Motive Marketing

Travel Agencies, Commoditization, and Brand Value This is a pretty simple relationship. Hotels currently rely heavily on agencies to drive bookings. This approach leads invariably to the handover of large portions of marketing responsibility to the agencies and to commoditization … Continue reading

Posted in Uncategorized | 3 Comments

Why Finance Doesn’t “Get” Brand Value

My personal short answer to the title question above is…”I have no clue.” Maybe they are just asleep (but they usually look sort of awake to me).

Posted in Uncategorized | Comments Off

Social Currency

Social currency is a powerful concept that can be best described as  “the extent to which people are sharing information about a brand, company, product or service during their everyday, normal social lives”.

Posted in Uncategorized | 2 Comments