“How Much for a Website?” – Part 1

That’s a question we hear a lot! Our answer is always, “Hmmm…WHY do you want a website?” The response is the invariably furrowed brow followed by, “Well, umm, you know…we need a website.” I’ll focus in this article on the critical role of search to creating large new revenue streams for many independent luxury brands and operators.

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Destination Motive Marketing

Travel Agencies, Commoditization, and Brand Value

This is a pretty simple relationship.

Hotels currently rely heavily on agencies to drive bookings. This approach leads invariably to the handover of large portions of marketing responsibility to the agencies and to commoditization and a heavy focus on price – all exacting a heavy toll on hospitality brand value.

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Why Finance Doesn’t “Get” Brand Value

My personal short answer to the title question above is…”I have no clue.”

Maybe they are just asleep (but they usually look sort of awake to me).

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Social Currency

Social currency is a powerful concept that can be best described as  “the extent to which people are sharing information about a brand, company, product or service during their everyday, normal social lives”.

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Brand Value

Brand Value is the future of profitability. It is, in simple terms, “the bottom-line profitability difference between and offer sold in a branded condition and the exact same offer sold by another company in an unbranded condition.” Continue reading

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Content is King?

Content is dead. Value is king… Continue reading

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Did Social Media Kill the Middleman?

Virtually all of traditional businesses have middlemen. Middlemen have historically played a critical role in business. These are the people who act as the go-between Continue reading

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Social Media ROI (RONI) – Part1: Expense Reduction

RONI? Who is RONI?

RONI is a lighthearted attempt at expressing a serious concept – Return on Negative Investment. Social media actually substantially reduces current investment while Continue reading

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Social Media ROI (RONI) – Part2: Calculating Travel Expense Reduction

This has to be the most boring article ever written in the history of mankind, but for the sakes of completeness, let’s just get this over with… Continue reading

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Social Media ROI (RONI) – Part3: Returns!

In our first 2 parts of this 3-part series we talked about reducing expenses – middleman expense, travel expense and traditional outbound marketing expense and Continue reading

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