Tag Archives: ROI

Social Media ROI (RONI) – Part1: Expense Reduction

RONI? Who is RONI? RONI is a lighthearted attempt at expressing a serious concept – Return on Negative Investment. Social media actually substantially reduces current investment while

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Social Media ROI (RONI) – Part2: Calculating Travel Expense Reduction

This has to be the most boring article ever written in the history of mankind, but for the sakes of completeness, let’s just get this over with…

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Social Media ROI (RONI) – Part3: Returns!

In our first 2 parts of this 3-part series we talked about reducing expenses – middleman expense, travel expense and traditional outbound marketing expense and

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