Tag Archives: Social Media

Did Social Media Kill the Middleman?

Virtually all of traditional businesses have middlemen. Middlemen have historically played a critical role in business. These are the people who act as the go-between

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Social Media ROI (RONI) – Part1: Expense Reduction

RONI? Who is RONI? RONI is a lighthearted attempt at expressing a serious concept – Return on Negative Investment. Social media actually substantially reduces current investment while

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Social Media ROI (RONI) – Part2: Calculating Travel Expense Reduction

This has to be the most boring article ever written in the history of mankind, but for the sakes of completeness, let’s just get this over with…

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Social Media ROI (RONI) – Part3: Returns!

In our first 2 parts of this 3-part series we talked about reducing expenses – middleman expense, travel expense and traditional outbound marketing expense and

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B2B Brand Value Through Social Media…What are the Elements?

Think about when you are just entering your purchase-cycle for a new camera. If you are like me, you may not be a huge camera buff. You probably don’t have several Hasselblad bodies, 50 megapixel digital backs

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Do It Online!

I once took a seminar on DFM (Design for Manufacturability). The first question we were asked was “If it is made from metal, can it be made from

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A Conversation With a CEO.

I have recently been talking to a number of people about the ways in which to apply B2B social media marketing and content marketing to their particular business situation. I am happy to say a few of them are actually … Continue reading

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