Good Brand Development and Visual Identity Guidelines communicate the value of the brand in a simple, meaningful and memorable way.
Our visual identity guidelines use two main elements – Rain and 8.
Rain reflects the value of saturating the target. Any tree, shrub or stretch of earth within the range of a good rain cannot avoid its effects. This should be the goal of any well thought-out B2B Social Currency plan or B2B Social Media Policy development effort, thus we included the word “Rain” in our visual identity guidelines.
Being based in Shanghai has furnished us sensitivity to the secondary meaning of Chinese words. The Chinese word for 8, “ba” also connotes “good fortune”. Good fortune likewise is the aim of successful marketing programs thus the “8” in our visual identity guidelines.
The purpose of our B2B Social Currency and B2B Social Media Policy development efforts is always to saturate your targets with valuable information, bring customers to your website design, to drive conversions and bring you the best ROI available! Having strong visual identity guidelines is a key component of any well-designed program.
From online marketing strategies to guide your B2B Social Currency plan and B2B Social Media Policy development to good website design to development of strong visual identity guidelines, we will maximize your investment!
