RESOURCES
Independent Specialist - International Resort Real Estate
Expertise in all forms of hotel-related real estate especially mixed use resorts, shared ownership projects, private residence clubs, fractional interests, club memberships, condo-hotels, serviced apartments, buy-to-use-and-let, branded residences, as well as in the formulation of legislative or regulatory frameworks for international and regional jurisdictions relating to these various categories of recreational real estate offerings.
http://www.dean-and-associates.com
Social Media Policy Learning Resources
Social media is not a fad. It is a fundamental shift in the way we communicate.
http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded
IBM's social media policy reflects the company's view of the importance of and their commitment to social media. http://www.ibm.com/blogs/zz/en/guidelines.html
A short video on the importance of having a strong social media policy.
http://v.youku.com/v_show/id_XMjA0ODc4NTI0.html
There are some other great videos here explaining the importance of developing a social media policy.
http://www.socialnomics.net/video/
Marketing Sherpa is an online marketing resource for website design and online techniques.
http://www.marketingsherpa.com
Order articles form Harvard Business Review here. http://www.isc.hbs.edu/
McKinsey Quarterly a rich resource for a wide range of offline and online marketing subjects. Sections include Branding, Online Marketing, Website Design, Management, Pricing, Sales & Distribution, Sectors & Regions and Strategy http://www.mckinseyquarterly.com/Marketing
Mobile Storm online marketing strategy and website design blog.
http://www.mobilestorm.com/resources/digital-marketing-blog/
Exact Target is an Email Marketing Strategy third-party service provider with advice on email and related website design. http://email.exacttarget.com/
Akamai is the leading provider of Cloud computing solutions allowing to companies to extend the reach and reliability of online marketing strategy and simultaneously reducing costs.
http://www.akamai.com/
Google AdWords is the leading provider of pay-per-click advertising to drive traffic to your website design. http://www.adwords.google.com
Wired Magazine article on the advantages Facebook have over Google.
http://www.wired.com/techbiz/it/magazine/17-07/ff_facebookwall
Twitter is the top social media platform at Fortune 100 companies.
http://mashable.com/2009/08/03/twitter-fortune-100/
Marketing Strategy: Are Fortune 100 CEO's embracing social media?
http://www.businessweek.com/technology/technology_at_work/archives/2009/06/fortune_100_ceo.html
Six of the top 10 online marketing strategy for 2009 are Social Media.
http://www.toprankblog.com/2009/03/social-media-marketing-tops-digital-marketing-tactics-for-2009/