• "Social media can be MORE transformative for a B2B company than a B2C company."


    – Jay Baer, Convince & Convert

  • "B2B social media marketing is allowing companies to grow their businesses in unimaginable ways."


    – Resource Nation

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  • "The truth is, using social media for your B2B efforts isn't much different from marketing to consumers. It's just a matter of shifting your focus and keeping your ear closer to the ground."


    – Inc. Magazine

  • "The key to B2B social marketing is to provide value through thought leadership."


    – David Armano, Senior Vice President, Edelman Digital.

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  • "It's exciting to see the extent to which B2B sales and marketing professionals have embraced social media."


    – Marc Perramond, Director of Product Management, InsideView

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  • "We are living in a world where email and telephone are increasingly ineffective, but direct engagement is yielding returns that were once unimaginable."


    – Paul Gillin, Author of Secrets of Social Media Marketing

  • "Now marketers recognize that they must regularly offer educational or entertaining information to customers to be considered a trusted provider of a valuable solution."


    – Ann Handley, Chief Marketing Officer, MarketingPro

  • "9 out of 10 B2B marketers use B2B content marketing."


    – Marketwire Research

  • "American consumers now spend nearly a quarter of their total online time on social networks and blogs"


    – Nielson's Research

  • "We have known for some time that marketers can no longer get the attention of customers by touting the features and benefits of their companies' own products and services."


    – Ann Handley, Chief Marketing Officer of MarketingProfs

  • "Social media will alter our lives and institutions in ways we are only beginning to comprehend."


    – Paul Gillin, Author of Secrets of Social Media Marketing

  • "Old media is still holding onto intrusion marketing, not knowing they are the Berlin wall of communications."


    – Newt Barrett, ContentMarketingToday.com

  • "The difference in social media approach between large and small companies is actually very small, as the goal of social media is to make big companies act like small ones."


    – MarketingProfs

  • "It's the engagement level, stupid."


    – CK Kerley, Author of B2B Social Media Engagement

  • "B2B firms have much more
    to gain from social media than
    B2C firms."


    - Rain8 CEO, Tracy Crawford

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