• "Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a Brand."


    - David Ogilvy

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  • "Unequivocally, Hermès' performance has been driven by STRATEGIC CONSISTENCY to build Brand Value since 1837."


    - Patrick Thomas, CEO, Hermès

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  • "EMOTION is today's true LUXURY."


    - Frank M. Pfaller, Founder and Chairman, Hoteliers Guild

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  • "If this business were split up, I would give you the hard assets, and I would keep the Brand, and I would fare far better than you."


    - John Stewart

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  • "Your premium Brand had better be delivering something special, or it's not going to get the business."


    - Warren Buffett

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  • "A Brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures."


    - Michael Eisner, CEO Disney

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  • "Brand Value is the sum of all the hearts and minds of every single person that comes into contact with your company."


    - Christopher Betzter

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  • "Products are made in the factory, but Brands are created in the mind."


    - Walter Landor

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  • "The customer is the appreciating asset."


    Fred Smith, Chairman, Federal Express

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  • "A Brand that captures your mind gains behavior. A Brand that captures your heart gains commitment."


    - Scott Talgo, Brand Strategist

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  • "Economics is now about emotion and psychology."


    - Professor Robert Shiller, Yale University

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  • "The long lasting values of the Brand ultimately inform and guide every decision we make, and they also inspire all of us along the way."


    - Patrizio di Marco, Gucci

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  • "Authenticity plays a vital role here... It builds trust and credibility with the consumer and provides the basis for identification with your Brand, and it must never be jeopardized."


    - Erich Stamminger, Adidas group

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  • "Know thyself."


    - Socrates

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  • "A Brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."


    - Jeff Bezos, CEO Amazon

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  • "I think there is a return to quality; I think there is a return to things that have substance."


    - Scott Keogh, Audi of America

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  • "Brand Experience: What the product experience can't do."


    - Brian Phipps

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  • "BMW has identified very early on that, next to our products, the Brand is the second strongest pillar for our success. It delivers the emotional added value that is very important for our customers."


    - Jan-Christiaan Koenders, BMW

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  • "In my experience, simplicity has always been entirely more effective than complex Brand development, so a robust, authentic strategy is always better than an over-engineered aspirational approach."


    - James Leipnik, Canon

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  • "With over 7,000 direct employees across the world, I believe we should all see ourselves as custodians of the Gucci Brand"


    - Patrizio di Marco, Gucci

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  • "Like a person, a brand must mature and change its product over time. But its character, and core beliefs shouldn't change. Neither should its fundamental personality and outlook on life."


    - Robert Blanchard

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  • "No great thing is created suddenly."


    - Epictetus (A.D.200)

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  • "We must distinguish between repeat buying and Brand loyalty. Repeat buying can be bought through bribes. Brand loyalty must be earned and reinforced. Every consumer comes with a mind attached."


    Larry Light, President, CEO, Arcature, LLC

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  • "Well done is better than well said."


    - Benjamin Franklin

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  • "We are living in a world where email and telephone are increasingly ineffective, but direct engagement is yielding returns that were once unimaginable."


    – Paul Gillin, Author of Secrets of Social Media Marketing

  • "Social media marketing is allowing companies to grow their Brand Value and businesses in unimaginable ways."


    – Resource Nation

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