B2B Social Currency and B2B Social Media Policy

 

We have today a wider array of marketing and selling tools to reach your targets than ever before, and the list of available marketing tools is growing steadily and rapidly!

Today we can make use of good website design, on-line advertising, B2B social media policy, traditional advertising, email marketing, social-forward and mobile social-forward marketing, webinars, 24-hour chat systems, event marketing, point-of-sale and the list goes on and on.

 

Our customers' goals are often to offer new information and value to their customers, to create true interactivity and loyalty in order to reinforce the brand and to drive conversions.

Five years ago B2B marketing was largely about strategy and differentiation along with brand identity, positioning, equity and awareness with a bit of focus on website design. These factors remain critically important but good marketers have added new skills in developing B2B Social Currency plans using B2B Social Media Policy which go far beyond good website design.

 

Social Currency is a dramatic new marketing concept that previously was largely out of reach and thus under-developed by most marketers. Social Currency is defined as the extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home.

 

Success in the goal of having people talk about your brand and share your brand is incredibly powerful! B2C marketers could achieve this in the past using social currency and social media policy only through extremely expensive advertising and identity positioning and clever consumer website design. Examples like Nike and apple come quickly to mind. A single photograph for a campaign could easily cost $50,000 - just the photo!! This is larger than most budgets for a full website design! This does not include the campaign strategy development, production, media-buy and so on. Typical social currency campaigns such as this were and are still commonly well over $1,000,000.

This approach, relying on social currency and social media policy for all but the largest B2B customers, was out of reach and generally impractical and certainly could not be achieved just through good website design. But things have changed!

 

The problem for B2B marketers before the advent of B2B social media policy tools was that their customers were "siloed" within their own organization - with only a handful of people within their company who were interested the subject of a particular B2B product or service. Basically there was almost no one for a customer to talk to about a particular B2B product or service - but that was before the development of B2B social media policy.

 

B2B Social Media Policy

 

The field of B2B Social Media Policy is made possible through the recent dramatic trend for people to socialize online.

Imagine the conversations that happen within the halls of your customers' headquarters - conversations at the coffee machine, the break room or the cafeteria. Those same conversations are now happening online.

 

Through a good B2B Social Media Policy you can listen to those conversations. But not only can you listen, you can participate and influence the outcomes, conclusions and decisions! This is the power of B2B Social Media Policy!

 

Good Website Design and Other Tools

 

Today online tools such as neutral blogs, branded blogs, community sites, forums, bulletin board services (BBS), email marketing and many other marketing combines with good website design techniques have enabled people to connect to each other in every long-tail niche imaginable.

Strategy and differentiation are unassailable concepts. And good website design fitting well into a holistic B2B Social Currency and B2B Social Media Policy remains critically important.

 

But if you are not following the discussions, participating in the discussions, influencing the outcomes, building trust, friendship, creating dialog through B2B Social Media Marketing - then you are simply missing out on a vast opportunity to use B2B Social Media policy tools to influence and control the development of your B2B Social Currency plans.

 

But each market situation is different, and success requires a fresh and insightful approach - an approach that creates the perfect blend of solid strategy, creative approaches and techniques. We will help you through the maze of choices to find the right path!

 

Other Services

 

We offer a wide array of services - from website design to B2B Social Currency plans leading to the best application of B2B Social Media Policy approaches, but no firm can be the master of all specialty fields. So when we see an opportunity for you that requires a unique capability, we will reach out to firms with this specialty to integrate the needed element into your program.

This allows us to offer you exactly what you need - not just what we have to sell!

 

Please take a look around our site to learn more about our services, philosophies and approach to assisting you.

 

And let us help you gain an edge over your competitors!

 

Tracy Crawford
CEO | Rain8 Group LLC