B2B SOCIAL MEDIA MARKETING
Companies have many choices when it comes to utilizing a B2B social media approach to enhance their B2B social currency.
There is a huge array of choices a company may feel the need to evaluate when they are considering their B2B social media approach.
The most basic premise behind developing an effective B2B social media approach is to create valuable content and make it available to users online. To help new B2B social media participants, we try to break down and evaluate three broad techniques to consider when evaluating your B2B social media approach;
Facebook Business Pages
Branded B2B Social Media Sites
Neutral B2B Social Media Sites
These are the three most commonly selected routes for companies getting started in B2B social media. Each has advantages and disadvantages.
Read more in Facebook Business Page to see the tradeoff of this approach.