B2B SOCIAL MEDIA MARKETING
We said in the previous link, B2B Social Currency, that the B2B social currency definition is:
“the extent to which people are sharing information about a brand, company, product or service during their everyday, normal social lives”.
The B2B social media definition is simply the wide array of tools people use to socialize, share information or just talk to one another online…and the good news for businesses is that this can create great B2B social media ROI!
Blogs
Podcasts
Micro Blogs
Online Chat
Commercial Social
Networks (e.g. Facebook)
Widgets
Video Sharing Sites
RSS
Branded Social
Networks
Social News
Neutral Social
Networks
Social Bookmarking
Wikis
Message Boards
Virtual Worlds
Photo Sharing Sites
That is a long list by any standards.
And it can certainly feel intimidating - how can you possibly do everything? The answer is that you can't - and don't have to.
The good news is that there are many tools and approaches to choose from. The right thing to do is to choose one that fits your business best and get started!
Using this B2B social media definition we believe enables excellent B2B social media ROI.
This is because the tools have allowed people to connect to one another in a B2B social media environment in unprecedented, efficient and very low-cost ways. Using this B2B social media definition we believe, in fact, that B2B social media ROI is higher than any investment a company can make!